Next week's reading assignments:

• Proceedings of the 2006 meeting of the Online News Association

• YouTube Community Worried by Google Deal. By Jake Coyle, The Associated Press, Oct. 11, 2006

• Yahoo Hurting While Google Healthier Than Ever. By Barry Schwartz, Search Engine Watch. Oct. 11, 2006

• Lord of the Lies: Aleksey Vayner Outdoes Himself. IvyGate

• MSNBC Names Web Execs.

• L.A. Times' defining moment. David Olive, The Toronto Star, Oct. 10, 2006

• Big Media vs. Blogs: Longing for the Good Ol' Days